Massachusetts’ Commonwealth Corporation (CommCorp), the agency responsible for administering and delivering a wide range of publicly and privately funded programs on behalf of the Baker-Polito Administration and the Executive Office of Labor and Workforce Development, announced that it has completed major updates to its brand and website to more directly align with the organization’s community-focused mission.
In a press release, CommonCorp said the updates are a “critical step in messaging, promoting, and delivering innovative and collaborative professional development solutions that help diverse communities and employers succeed.”
“During the last few months, we have poured our hearts and souls into developing a new image that would accurately represent who we are at our core,” said Christine Abrams, president and CEO of Commonwealth Corporation. “We proudly present our revamped branding to the Commonwealth. The updates reflect the evolution of our company since its establishment in 1996.”
CommonCorp explained that the brand refresh includes a redesigned commcorp.org, created with intentionality, access, and impact in mind. CommCorp has also made its website available in Spanish, with plans to expand into other languages and prioritize web accessibility standards in the name of meaningful access and inclusion.
New website features include:
- Streamlined communications by providing direct contact forms for each program;
- Interactive graphics and data across the website showcase CommonCorp’s impact in Massachusetts; and
- Three unique customer pathways on its homepage: Invest in the Future Workforce; Develop a Pipeline of Workers; and Train and Upskill Current Workforce. Each pathway provides more straightforward access to relevant programming.